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Vice-Chancellor's Office

Dr Anthony Freeling


Dr Anthony Freeling became Acting Vice-Chancellor of the University of Cambridge on 1 October 2022.

Dr Freeling studied at St John’s College, Cambridge, between 1975 and 1984, completing an MA in Mathematics, an MPhil in Control Engineering and Operation Research, and a PhD in Decision Analysis and Behavioural Economics.

He was President of Hughes Hall from 2014 to July 2022, having initially become involved with the College as a Fellow and Trustee in 2008. As a member of the University Council and Chair of the Colleges Committee, he has extensive experience of the operation of the Collegiate University.

Prior to resuming his long relationship with Cambridge, Dr Freeling spent 18 years with McKinsey & Company, where he was a senior partner, leading its marketing and sales practice across Europe. He has also worked as an independent consultant advising a broad range of companies in areas as diverse as law and global marketing. He was a director of Ashridge Strategic Management Centre, and research director of the Coca-Cola Retailing Research Councils for Europe and Asia. He was formerly on the Council of the Open University and on the Board of UnLtd, the Foundation for Social Entrepreneurs.


Annual address to the University, 1 October 2022